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A Material Solutions Company

Dare to wear ORANGE 2023!

Every year American Biltrite and Ideal Tape Company have a fundraising campaign. Here’s the good news:

  • It benefits a good cause.
  • It is fun to participate.
  • It costs you nothing!

A more detailed explanation follows but all we ask is that you, your team, your spouse, your kids and even your pets wear something orange on Friday, April 28, and send a photo to our boss.

Michel Merkx, VP & GM


Participate, smile, laugh and do a good deed. Thank you!

Dare to Wear ORANGE 2023

Michel explains…

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Our annual ABI “Dare to Wear Orange Campaign” will take place on Friday, April 28th.

 My country of birth, the Netherlands, is a constitutional monarchy. The prevalent color, symbolizing national and royal pride, stems from the royal family’s name:  The Family of Nassau, House of Orange.

 On April 27th, the Dutch celebrate the birthday of their King Willem Alexander van Oranje Nassau (Koningsdag = “Kings Day”). It is a national holiday which is traditionally celebrated by street parties, music, parades, etc. with many, many people dressed in orange.

 You are kindly invited to join me to wear something, anything Orange and send me ‘picture proofs’ on Friday, April 28th 2023  (Mark your calendar)

For every participating employee, family member, customer, supplier, I will personally donate $5 (p/p) for the Food Bank of South Jersey. The Food Bank of South Jersey (FBSJ) provides food for people in need, educates the community on nutrition and has sustainability programs to improve people’s lives. For many years, American Biltrite has been an avid supporter of the FBSJ and a great number of ABI colleagues volunteer their time, donate food and (frozen) turkeys at Thanksgiving. The FBSJ, like many other Food Banks across the nation, are in constant need of support to provide food to those in need and we are pleased to do our part.

Last year we had over 300 participants all across ABI, family members, customers and other partners and total contributions/donations (to the Parkinson Foundation) of $2,430! We would like to double this in 2023!

 Thank you very much in advance. With kind regards (met vriendelijke groeten)



This entry was posted on April 26, 2023 by in Announcements and tagged , , , .